School counselors design and deliver school counseling programs that improve life-readiness and academic success. They lead, advocate and collaborate to promote success for each and every student by connecting their school counseling program to the school’s academic mission and school improvement plan. They uphold the ethical and professional standards of ASCA and promote the development of the school counseling program based on the following areas of the ASCA National Model: define, deliver, manage and assess.

From https://www.schoolcounselor.org/role

• Appraisal & advisement for academic planning
• Academic advising for new students 
  
• Presenting school counseling lessons based on the state and ASCA Student Standards 
• Consulting with teachers about building classroom connections and effective classroom management
• Providing short-term individual and small group counseling services to students 
• Advocating for students at individual education plan and other student-focused meetings

From ASCA Appropriate and Inappropriate Roles

The Essential Role of Elementary School Counselors

The Essential Role of High School Counselors